You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most people don’t wait to get a clear and open path to the far sidewalk before… Read more
A wise man once said: All marketing is a
calibration of friction.
Sure, that wise man is me. But that
doesn’t rob it of its truth, yes?
Look at it like this: Marketing’s a bit like that weird game called… Read more
Your customers are now empowered by technology. Everything, from how their organisation operates, to their business model has changed or is changing, just so their businesses can stay relevant in this digital economy.
Most critical of all, however, is that… Read more
Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself? By using interactive content.
Here are three reasons why:
The average attention span has shrunk … Read more
What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.
Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.
On face value,… Read more